Ebook BookMeasuring User Engagement (Synthesis Lectures on Information Concepts Retrieval and Services)

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Book Details :
Published on: 2014-12-01
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Original language: English

User engagement refers to the quality of the user experience that emphasizes the positive aspects of interacting with an online application and, in particular, the desire to use that application longer and repeatedly. User engagement is a key concept in the design of online applications (whether for desktop, tablet or mobile), motivated by the observation that successful applications are not just used, but are engaged with. Users invest time, attention, and emotion in their use of technology, and seek to satisfy pragmatic and hedonic needs. Measurement is critical for evaluating whether online applications are able to successfully engage users, and may inform the design of and use of applications. User engagement is a multifaceted, complex phenomenon; this gives rise to a number of potential measurement approaches. Common ways to evaluate user engagement include using self-report measures, e.g., questionnaires; observational methods, e.g. facial expression analysis, speech analysis; neuro-physiological signal processing methods, e.g., respiratory and cardiovascular accelerations and decelerations, muscle spasms; and web analytics, e.g., number of site visits, click depth. These methods represent various trade-offs in terms of the setting (laboratory versus ``in the wild''), object of measurement (user behaviour, affect or cognition) and scale of data collected. For instance, small-scale user studies are deep and rich, but limited in terms of generalizability, whereas large-scale web analytic studies are powerful but negate users' motivation and context. The focus of this book is how user engagement is currently being measured and various considerations for its measurement. Our goal is to leave readers with an appreciation of the various ways in which to measure user engagement, and their associated strengths and weaknesses. We emphasize the multifaceted nature of user engagement and the unique contextual constraints that come to bear upon attempts to measure engagement in different settings, and across different user groups and web domains. At the same time, this book advocates for the development of ``good'' measures and good measurement practices that will advance the study of user engagement and improve our understanding of this construct, which has become so vital in our wired world. Course Descriptions Reynolds Community College AMERICAN SIGN LANGUAGE [back to top] ASL 100 Orientation to Acquisition of ASL as an Adult 2 cr. Presents a brief introduction to the U.S. Deaf Community focusing on ... Perceived usefulness perceived ease of use and user ... Valid measurement scales for predicting user acceptance of computers are in short supply. Most subjective measures used in practice are unvalidated and their ... Course Listing - Farmingdale State College AET 106 Suspension and Control Systems. This is a theory/laboratory course designed to provide a thorough understanding of the design construction ... Four-letter Course Codes-Undergraduate - Academic Catalogs ACCT 2310 Principles of Accounting I Prerequisite: 70% score on Information Technology Qualifying Exam and MATH 1302. Introduction to the field of accounting ... AP Central - AP Central Education Professionals The ... AP Central Meta Description -- Course materials exam information and professional development opportunities for AP teachers and coordinators. Information Literacy Competency Standards for Higher ... The Information Literacy Competency Standards for Higher Education (originally approved in 2000) were rescinded by the ACRL Board of Directors on June 25 2016 at ... 18. The WEKA Data Mining Software: an Update More than twelve years have elapsed since the first public release of WEKA. In that time the software has been rewritten entirely from scratch evolved substantially ... Web analytics - Wikipedia Web analytics is the measurement collection analysis and reporting of web data for purposes of understanding and optimizing web usage. However Web analytics is not ... Course Listing For Courses Bellevue University Students will explore the concept of Accounting Information Systems (AIS) and the implications of a computerized AIS as well as issues involved in converting from a ... Resolve a DOI Name Type or paste a DOI name into the text box. Click Go. Your browser will take you to a Web page (URL) associated with that DOI name. Send questions or comments to doi ...
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